we need to avoid the armadillo effect. this is an effect that can come across all of us. we go out into this world – we are brave, we are fearless. that is all good. we need to be brave, we need to be fearless – in order to see the world, to explore the world – to learn from our experiences. this is a must to progress, to eventually succeed. but what we must not do is fall under the armadillo effect. this is when you are so confident that you let your guard down. you think nothing will happen to you, you think nothing will harm you. you think you are invincible. this can lead to great harm coming your way. this can lead to an early grave. you can be brave, you must be fearless – but don’t be naive to think that you don’t need to be alert – that you don’t need to keep an eye out – that you don’t need to watch out for trouble. this is the armadillo effect and it can kill you. the armadillo walks casually across a busy road. the armadillo does not try to avoid traffic. the armadillo does not care about being in harm’s way. the armadillo does not rely on judgement. the armadillo is not alert and ready for trouble. the armadillo only relies on fate. the armadillo is often run over. don’t be run over. don’t fall under the spell of the armadillo effect. stay alert until the end. the difference is literally a matter of life or death.